Reid Zeising is the Founder and Managing Partner of Cherokee Advisors. Mr. Zeising founded BBAC LLC, which was created to acquire Back Yard Burgers, Inc., and served as Executive Chairman of the Board of Directors. In addition, he founded Bluebird Advisors LLC, which focuses primarily on quantitative based, statistics arbitrage, mean reversion hedge fund strategies, and Institutional Advisors, which is a private merchant-banking firm. Through Institutional Advisors, Mr. Zeising invested in and advised Cosi, Inc. (COSI) and also participated in and advised on five separate financings for Cosi. Previously, Mr. Zeising was First Vice President of The Robinson Humphrey Company (RHC) in charge of European Capital Markets. Prior to RHC, Mr. Zeising ran an overseas office for Reich & Co., Southeast Research Partners, in Paris, France. Mr. Zeising is a member of YPO.