Portfolio Performance Group

Adam Werder

Chief Marketing Officer


Adam Werder is the Chief Marketing Officer at Shore Capital, a lower middle-market private equity firm focused on partnering with companies that have between $1-10 million of EBITDA. Adam’s responsibilities include implementing firm strategic initiatives, driving internal Shore proprietary processes, and working with portfolio management teams to improve their marketing performance. Adam has over ten years of senior level experience in middle-market private equity owned businesses across a variety of industries.


Prior to joining Shore, Adam served as Chief Marketing and Strategy Officer of Great Expressions Dental Centers, a leading Dental Support Organization owned by Roark Capital offering preventative and specialty oral care at 300 offices in 9 states. In his role, Adam led Marketing, Training and Education, Customer Service, the strategy setting process and various strategic growth initiatives. Prior to that, Adam was a marketing, sales and strategy leader in the sporting goods, oral appliance manufacturing, and pet specialty retail industry, most recently at Pet Supplies Plus, a franchisor with over 400 stores. Adam received his B.A. from Yale University.


B.A.: Yale University