Advisory Board

The Shore Capital Advisory Board is comprised of a diverse group of highly successful executives and entrepreneurs.  Each Advisory Board member has a consistent track record of generating substantial growth at the companies they have led or invested in.  Advisory Board members are actively involved with the internal processes and investment decisions at Shore Capital.

Jim Petcoff

Jim has nearly 30 years of experience in the financial services industry. Most recently, Jim served as Chairman, President, and CEO of North Pointe Holdings Corporation ("North Pointe"), a property and casualty insurance holding company that he founded in 1986. Under Jim's leadership, North Pointe grew to become Michigan's largest underwriter of liquor liability and expanded its product line and operations in all 50 states. In addition, Jim led North Pointe's initial public offering on the NASDAQ Stock Market in 2005 before the company was sold to QBE Insurance Group in 2008. Jim also is a co-owner and Board member of LCA Bank Corporation, an industrial bank based in Utah. Jim also sits on the Michigan Strategic Board Fund for the Michigan Economic Development Corporation.

Jim earned both his M.B.A. and J.D. from University of Detroit Mercy and received his B.S. from Michigan State University.